Sometimes the novice webmaster needs a step by step guide to the basics of SEO. The beast known as search engine optimization may be too much for a beginner to understand in the first days and months of building and promotion. This checklist includes everything the beginner needs to know about SEO for their new website.
* Start a website built on value. The visitor wants to buy your product or service but you have to convince them why they NEED it with great product information.
* Use keywords early. The primary keyword (s) for a website should be used within the first 25 words of every article. The remaining instances need to be spread out with one in the closing paragraph.
* Use only targeted keywords. The keywords you use will be indexed by search engines. The search engines are where the majority of your traffic will originate. The reader wants to find content, products and services that embody that keyword.
* Simple website designs are the best. The reader does not want to be overcome with angst when they hit your front page. Too much movement and clutter can have the same effect as rush hour traffic. Simple is better.
* Build your website with quality depth. The more content on your website about your product or service the better. With each new page, make sure to bookmark and submit that page specific URL to search engines and directories.
* Check out your competitors. Doing a search for your keyword and checking out each of the websites ranked about you on the search engine rankings page is essential to success. These websites are doing something better than you, so find out what it is. How old is their website? How many backlinks do they have? What is their keyword density per article? These facts can all help you build your site.
* Site analytics are the key to understanding your visitor. Website analytics break down the incoming traffic stats for every website. These stats can include the keyword used to visit the website, the country of origin and whether the hit was earned from a search engine or link. The most effective marketing campaigns will be built on these results.
* Give the visitor something for saying HELLO. Once the visitor hits your home page, what reason do they have to return? Free e-books, newsletters and coupons are all a great way to keep a visitor coming back for more.
* Expertise is crucial. Anyone can rewrite content on the Internet, but an expert can give that information a formal push. The more you know about your niche, the more the content will feel like it is coming from an expert. Give the reader something new and exciting to read and they will subscribe to your feed and come back for more.
* Integrate social networking tools. Social networking is the best way to get out the word about your website. With a SHARE type tool, the visitor can click one button and share your website with everyone on their friend list. This could mean more traffic and more money in your pocket.
Building a website right the first time will reduce the amount of time spent fixing build and marketing mistakes. This checklist is very simple and by no way includes all of the things you need to do to run an effective online business. But, following these tips will get your site off to the right start every time.
SEO, or search engine optimization, is not actually focused on the search engine. In all reality, these tactics focus more on the robots that scan the Internet and index the web pages and websites added to the ‘net. These robots cannot really read, but rather they scan through the words looking for two important things that you may be forgetting - keywords and links.
The Power of the Keyword Revisited
There is power in the right keywords. However, many of these major keywords are so oversaturated on the Internet that building page rank with the obvious keyword may seem like an impossible task. There are ways around those major keywords that could prove very effective for traffic building.
Take Gamil.com into consideration for a moment. Gamil.com is the main page of a website for a graphic and product design company in Raleigh, North Carolina (USA). This design company receives up to 60,000 hits a day but are relatively unknown. Where does all that traffic come from? A typing error on the part of people who are looking for Gmail!
Gamil.com offers the keyword a new and refreshing breath of air. What are the common misspelling for your keyword? Do 60,000 people misspell your niche keyword every day?
Using online tools, an Internet marketer can research the common misspellings for a given keyword. The term “search engine optimization”, for instance could be misspelled in a variety of ways including:
Each of these misspellings provides a new results page on the search engine. The top one or two results will inevitably be held by Internet giants, but the spots for 3 through 10 are open and different with each spelling.
Creating a Link to Your Own Work
Whether your website is based on a blogging CMS or a traditional website, backlinking to previous posts or other articles is a good practice. These links are “read” by the bots and used to verify the “meaning” of the words on the page. If the bot finds links to other articles with the same keywords, it “realizes” these articles are important to your website and indexes the keyword for the website.
The backlinks need to use hyper linking with the anchor text being the common keyword. It is important to remember that these anchor texts do count toward the total number of keywords in the text, so don’t overdo it or the bot may flag your website as stuffing or spamdexing.
SEO is like a diamond. The stone, at first, looks like any other rock with characteristics that are common and indifferent from other rocks. But, once that rock is polished, there are facets that are brilliant and nearly hidden beneath the surface of the exterior. Looking into the diamond is the same as looking into the heart of SEO with every facet changing in different light and angles of approach.
In the world of E-Commerce, search engine optimization (SEO) is the key to success. Without establishing an SEO friendly website, promoting with SEO marketing and using SEO tools to check your progress, there is little chance a website will be successful.
In order to understand the need for SEO, it is important to understand the Internet. The Internet is made up of millions of websites with the number of websites growing every day. The more websites out there, the more competition a website will have for those first few spots on the search engine rankings page (SERP).
The term organic traffic is used to describe the visitors who hit the main page or deep page of your website via search engine results. The higher your website appears on those results, the more traffic your website will receive. Internet users are fickle in their searching tactics. If a website is not on the Top 10, or first page, that website often gets lost in the results.
How Do I Establish a Top 10 Ranking?
The infamous question that every website owner or new Internet marketer asks is how. How do I gain footing in the SERP? The answer to that question is SEO and time. It takes time to build a website to the point where a search engine is willing to promote your URL as one of the best for the given keyword.
The time spent working on depth of content, backlinks and a brand name are the heart of SEO. The content on the website needs to be relevant and informational with no grammatical or spelling errors. Once that content is in place, the backlinks can be used to push traffic to that content.
Creating backlinks can mean writing more content or using a backlink service to push your main page and deep URLs. The brand name is something that is established over time. Once a consistent flow of visitors starts hitting the website, they will talk to others about what your site offers and that will drive your brand name.
Generating Traffic for Profit
The end of the SEO road is profit. It does not matter whether your website is out there to gain Google Adsense profit, affiliate profit or sales profit, money is the key. The more traffic pushed to your website using SEO, the more profit that website will make.
Taking a 10% conversion into consideration, a website that increases their traffic by 50% will increase their profit by 5%. That is a huge amount and over time, that number could grow even larger with a marketing plan that consistently pushes the envelope of SEO.
SEO, or search engine optimization is the starting point for all website success. Every website needs to use the proven tactics in SEO to generate more traffic and make more money. There is no other way to rule an Internet with millions of competitors and more competition with each passing day. They are using SEO, are you?
The term SEO comes up in every Google search regarding getting more traffic to your website. The power of SEO is proven, but the tactics are constantly changing. When it comes to learning the art of deep linking, anchor text and link relevancy, the process is really very simple.
Deep linking is a process of establishing links throughout the Internet to the inner pages of a website. This is where the person who is new to SEO can often be forgetful. The main URL of a website is not the only page that should have links leading to it from outside sources. The inner pages are just as important.
Take the website based on Wordpress, for example. If a page rank tool is installed on the website, it may register a page rank for the home page of the website and not the innermost pages. This is due to the lack of deep linking to those web pages. If a website has 100 pages, there should be links to every one of those pages from other websites. This is where a linking company can help due to the sheer volume of pages on established websites.
The deep linking process works hand in hand with anchor text and link relevancy. Anchor text is the word or words used as the link for the pages of a website. Most often, the anchor text should be the keyword or keyword phrase the website is trying to gain popularity for. If the website is try to utilize the long tail keywords, “deep linking for popularity”, these would be the same words used as the anchor text.
When posting a link using anchor text, HTML knowledge can offer a great advantage. There will be times when the anchor text can be highlighted and a deep linking URL entered into a text box. Other times, HTML may have to be used in order to link the anchor text to the website page. When using an anchor text for deep linking it is important to place that link on a relevant website.
Link relevancy is an area of SEO that needs to be perfected. Searching through the Internet and leaving comments on blogs that have no relevancy to the website being linked is just not going to increase the traffic as much as you would like it to. In addition to linking on relevant sites, the anchor text needs to represent the end URL honestly. Placing a link to a video game website with the anchor text, “women’s health” is not going to provide niche driven traffic. People may visit the website but they will quickly click away because the anchor text was not relevant to the information they were looking for.
Deep linking, anchor text and link relevancy are three important aspects of building a websites popularity. It takes time to build backlinks and a professional could help to make the process more time efficient and effective along the way. Hiring a professional does not mean giving up the power, however. The more links leading to your website, the better the search engines will love that site.
When a company first starts out, building backlinks is about necessity. How are people going to find the website unless they are guided in the right direction? The effort may be messy and unplanned, but a few good links are established here and there. As time goes on and the website gains size and popularity, a backlink plan will be needed to keep building quality backlinks.
Step 1 - Research the niche. Every website has a niche. This niche should be researched fully so the content posted online reads as if written by a niche expert.
Step 2 - Collect relevant blog and website URLs. Once the webmaster knows more about the niche, they can play off of the most miniscule aspect of their content. A list of blogs and website URLs that are related to the information or service provided on the niche website should be collected.
Step 3 - Establish a PR. Before beginning the process of requesting links, it may be helpful to build a bit of PR. PR stands for page rank and it is the number given to a website by Google. The higher the PR, the more likely blogs and other websites will be to honor the link request.
Step 4 - Email each contact from Step 2 a personal email request for a link. This email needs to be focused on the specific website and personally written. This may increase the chance of having the link included on the website. If the entire list is emailed, start a new list and repeat.
Step 5 - Populate the blog / website. Every website should have a blog, but not every blog will have a website. Population of content is essential to trust on the Internet. The content provided needs to offer something to the reader without asking them to do something. For instance, the insurance website should include content that teaches the reader about the best insurance options without pushing their product EVERY time.
Step 6 - Build an online portfolio. Article submission helps a website gain backlinks and niche credit. The more quality articles submitted, the more links to the website published on the web. These articles can be outsourced via a SEO company or backlink building company, just make sure the content provided is niche specific and grammatically correct.
Step 7 - Gain publicity. No link building campaign will be effective without link popularity. Just because an article is posted on an article submission website does not mean that article will be reposted in other places. Popularity is gained via social networks, social bookmarking and just being social.
Step 8 - Offer something free. Everyone loves the concept of free, so an eBook, podcast or newsletter offered to a reader free of charge can help push the popularity of the website. Remember, an email newsletter can include links to the website and online content which will help the SEO process.
Step 9 - SEO every day. There are no days of rest when it comes to building a popular website or Internet business. That is why many companies often start the process by hand and then employ a professional to help keep the process moving forward. Some sort of SEO needs to be completed daily.
Step 10 - Repeat the entire process again. Have Fun :)
Here’s a great one way backlink from a PR7 site called Good.is, Watch the Video!
Keep adding these links to your site and be sure to add anchor text and a URL. These links really do work and they are some of the best links you can possibly get.
Here a quick and easy video on how to get a PR7 one way backlink from MTV.com.
Don’t be fooled into thinking that you must get the link directly from the page on a site that is high PR.
According to Matt Cutts, Google Engineer, in an interview with Stephan Spencer, Matt eludes to the fact that the Neighborhood, i.e. the overall site is more important than whether it is the high pr page itself that the link comes from.
