How many more pieces of content can be published online regarding link building? Well, the answer to that is the same as how many links do you want to build? Link building is all about content, words and information. Without the best content, written in easily readable words providing expert information, the link building efforts will be useless. Useless, you ask? Yes, useless. You see, the links are added to content online for more than page rank building efforts and SEO. They are added as a resource for more information that invites the reader to LEARN MORE, not increase YOUR traffic.

Because of the growing need for surface and deep website links, many Internet marketers forget that these links are being read by more than just search engine bots with algorithms on the mind. The links are to be read by REAL people who want REAL information on the other side of that link. Smacking a link here and there with anchor text does not make for good search engine marketing which is why many Internet marketers are getting closer to their audience with social networking.

Social Networking and Getting to Know Your Reader

A personal relationship between a business and the reader is VERY important to the success of that business. Social networks are the perfect platform to make that happen. Sure, a link can be added to the profile and to the posts on the social networking page, but it is about more than that. Social networking brings life back to the reader who should replace the bots when it comes to importance in link building.

Combining Business and Pleasure

Social networks allow a business to learn more about their customers and target audiences. When starting a social networking page, search for “friends” with interests that could relate to your niche. These are the perfect people to add as their friend lists will have access to your information which could mean a limitless source of potential future consumers.

Once the friend list starts taking shape, give the consumer what they are looking for, expert information in your field. This information needs to be offered without links, at first. Then, as trust is built and the friend list grows, offer them a direct link back to your website. These links are VERY important. The information on the other side needs to be GREAT information that does not push the reader too strong to buy your products or services.

If the link leads to too strong a push, the reader will lose interest in the website and eventually may drop you as a friend on the social network. This is the opposite of what you want to happen. What you really want is the reader to click your link and read the information then pass that link or information on to other friends on social networks.

Which Social Network is the Best?

There is no one social network that is better than another. Each social network will have a different set of potential customers that could be gained by the exposure on the website. The idea is to establish a common name, theme and equally relevant information on all major social networks as well as some smaller, niche style social networks.

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No, there are no hidden factories with thousands of computers and people working round the clock to build deep links to your website behind link automation software.

But, there are thousands of websites with content relevant to your website niche just waiting to share links with your readers.

Why links? Links help a website earn trust from the search engines. Any new webmaster can throw content on a website and push that content onto the Internet. With a few carefully written article marketing submissions and there could be a small traffic flow to the website and some income.

But, building a web presence is about more than that. It is about providing great content to the reader - all the time. And, if that great content is not found on your website, linking to the website where that content can be found. Insert, automated link building.

Software That Builds Your Brand Name - Slowly

How long have you been working to increase the page rank of your website? One year, two years, more? The process of building a brand name that is trusted with the search engine bots is a difficult task.

There are so many websites and so much content being pushed onto the Internet, that the search engine bots have to be stingy when choosing the top 10 spots.

The most popular bots take many factors into consideration including inbound links, keyword density and outbound links. To make matters even more complicated, the push for more and more content means more and more pages that require inbound links. The process is never ending.

Automated link building works with your website content to create inbound and outbound links to improve overall page rank. The outbound links will only be connected to websites that are relevant to your niche.

That means your landscaping website will not be linked to a beauty website. Outbound and inbound links created with incorrect anchor text and irrelevant website links are more or less ignored, valuewise by search engine bots, so this tactic is not used with link building software.

In addition to the relevant inbound links, there is the exchange of sorts with other websites. You see, that inbound link is coming from somewhere and that means a website or blog is offering your anchor text space on their website. This increases the validity of their website in the SE’s eyes.

Outbound links are GOOD!

These links show the reader that you are confident in the material you are providing. If the reader needs more information, they have the resources there to click on and read more.

But, according to research, by having outgoing links on your pages and pleasing the SE’s, you’ll gain much more new traffic to your site than the percentage that will ever click on those links.

Creating a successful website with profitable traffic is about more than keeping the reader happy. It is also about keeping the search engine bots happy and they love outbound links. As a matter of fact, it is a requirement.

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When you think of a website, how do you define it as successful? Is it about the quality of the content? Is it about the number of people who visit the site each month? Or is it about how much of a sense of community the website seems to foster? These are just a few of the traits that most people probably consider as important for a good website.

Deep linking combines all three of these indicators, and the number of deep links you have is a great way to determine how valuable your site is, as far as search engines are concerned.

So, what is deep linking, and why is it so important? If you’ve ever searched for something specific online, you’ve almost certainly encountered a page that’s deep within a website. A deep link points to a page that’s deeper in the hierarchy of a website than the home page or main page.

As an example, if you are looking for products on Amazon.com, and you find one you like, you might take that link and put it on your blog as a product you think people should check out. The URL for that product is a deep link because it is embedded in the directory at Amazon, rather than being the Amazon home page.

Staying Focused…
For most website owners, the importance of deep linking is focused squarely on its ability to attract more traffic to your website or blog. There are two reasons for this. First of all, when other websites have deep links pointing to your site, people can follow those links to pages that actually matter to them. Think of the difference between showing up on a homepage of a site you don’t know much about, and showing up on a page that answers the question you were curious about. You’re much more likely to appreciate the website if it’s not difficult to find what you were looking for right away, and that means you might stay and look around.

The other reason deep linking attracts more traffic to your blog is because search engines love deep links. One of the ways a search engine decides if a website is worthy of a high page rank is how much people value the content on the website.

If a hundred websites are linking to pages on your website that aren’t just your homepage, that obviously means that your website has something useful to offer, and your site will consequently be ranked higher. From there, it’s basically like “the rich get richer”, because those deep links don’t go away and more people can find you on the search results, so your traffic will tend to grow exponentially!

Don’t Let Your Website Become Stagnant…
Deep linking has a number of advantages, and that is why there are services available to help a website owner whose website is stagnant. How are you able to actually get those deep links if no one has ever heard of your website? That is why there are professional link building services like NextGenLinks.com that organically increase the number of deep links to your website. With a service like that, your traffic can shoot up as you rank higher in search engines and people find you via the deep links on various websites.

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Deep linking has been a bit of a controversial subject over the past few years.

Most recreational webmasters completely ignore them, while others swear by them. Some Major League websites have gone as far as to create lawsuits against affiliates deep linking in an attempt to limit direct access to inner pages of their sites, like sales and order pages, claiming it undermines their sales process and bypasses advertisers.

Despite the controversy, for those in the know, deep links have become an essential part of their SEO strategy and the benefits are indisputable.

For those who don’t know what a deep link is, it is simply a link from a page on one website that links directly to an inner page of another website. Unlike what is commonly referred to as a backlink that simply links to the homepage, deep links typically point to a specific piece of information or relevant topic.

I’m a huge fan of Deep Links, while getting links to your homepage certainly has it’s place in SEO, it doesn’t even come close to the results you get from a deep link.

A recent report from Nielsen stated that in the year 2004, about 40% of people traveled to a website via the homepage and then drilled down to what they were looking for and only 60% arrived via a deep link.

In 2008, only 25% of all visitors arrived at websites via the homepage, the rest perform specific keyword searches and expect to go directly to the information they are looking for.

We live in an age where people have a serious attention deficit, and on top of that we expect instant gratification. Especially when it comes to technology like the Internet.

Google and other Search Engines know this, not only do they know it, but they are partially responsible for it. By creating smarter Search Engine algorithms and producing more relevant search results, users have become more accustomed to finding what they are looking for instantly.

It leads to reason that you should make it as easy as possible for the Search Engines to find and rank your inner pages.

Having an optimized internal linking structure for your site is important as well and it helps the Search Engine robots drill down through your site and create a list of pages for inclusion in their databases, but it does not guarantee that those pages will ever rank well in search results.

The reason for this is obvious, well maybe not obvious to us, but it is obvious for the search engines. You see, internal links are created by the webmaster and are very biased in nature, in other words, the SE’s cannot trust them.

Blame the thousands of unscrupulous webmasters that have tried to take advantage of the SE’s using sneaky black hat methods.

On the other hand, a one way deep link coming from another website pointing to an inner page on your site is like a direct, unbiased recommendation for the content on that page.

The search engine robots will follow these links, and again using very smart algorithms and technology, will extract data and determine the value of the page, links and thus inclusion in future search results.

There are many other factors that come into play when determining the value of a deep link and we have discussed some of them in depth over at NextGenerationLinks.com be sure to stop by and join the conversation by leaving your comments.

There are other benefits to deep linking as well, some of these are fringe benefits that come as a result of having more traffic direct to inner pages on your site.

For example, Advertising.

You can now sell advertising on these inner pages for a higher price once you prove the amount of traffic they are getting. This type of advertising is easier to sell as well, since the traffic is much more targeted and will convert to sales at a much higher rate.

You can easily prove your traffic by using free tools such as Google Analytics to get detailed traffic statistics.

In future articles we will talk about the structure of your site to properly handle the traffic you get from deep links as well as the importance of having outgoing links on all pages of your site.

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That’s what Willie Crawford had to say after trying out NextGenLinks for just a couple weeks!

He went on to post this on his blog…

One of the things that continuously surprises me is the
knowledgeable people who are members of my private membership
site: The Internet Marketing Inner Circle

Take Charles Kassotis for example…

He’ll be the featured guest on my radio show at
Blog Talk Radio on Wednesday,
January 21st, at 3-4pm EST.

Charles recently showed inner circle members a software product
that he calls Next Gen Links

This software allows you to automatically build deep back links,
targeting all of your most important keywords, to EVERY page on
your website.

After tinkering with Charles’ software, and seeing a HUGE jump
in rank for some webpages that I had been trying to get higher
rankings for… for a LONG time, I invited Charles to share
some of what he is doing on my show.

He agreed!

Then I asked Charles to tell me a little more about himself…
and what he shared made me wonder why I hadn’t noticed what an
amazing resource I’d had right in my backyard for MONTHS.

Here’s what he shared:

Charles is a former Hardware Electronics Design Engineer from
Boca Raton, Florida, currently living in sunny Costa Rica.

His love for traveling and desire to be independent are what
ultimately made him make the decision to go from his corporate
Dilbert-like existence to the exciting and very rewarding online
world.

He made his first website online after having moved back to
Greece in 2002 and made his living as an affiliate for sites
like Commission Junction and Linkshare.

He studied SEO and became a huge fan of linking.

No matter how many times he was able to outrank competitors and
get top spots in the search engines, it always amazed him. He
loved the feeling of seeing those kinds of results.

It was a few years later that he really found his calling online
when he met his good friend Nathan Anderson from SEOClub and was
introduced to his system called Metawebs. He instantly fell in love
with website automation and became a moderator for the forum at MW
and also spoke at Nathan’s Events in Ireland.

Metawebs was the first automated website building software that
really made sense to Charles and combined a lot of the components
of search engine optimization he had used in the past manually.

Combining this with his linking knowledge he went on to earn more
than a half a million dollars in adsense clicks in just under a
year and continued this for 2 straight years.

During his time with Metawebs he helped many other marketers achieve
the same kind of results by using his system which was combining the
use of automated tools with quality content and tons of high quality
backlinks.

Towards the end of 2006 when Google started to crack down on these
automated systems and removed them from the index en masse,
thousands of marketers began losing their livelihood. The only
marketers to survive this massive shake up were the ones that had
taken the time to add content and high quality relevant links to
their sites.

This is when he decided to create NextGenlinks.com
and automate the system that they had used and proven to be
effective even through those hard times.

As a matter of fact, Nathan is coming out with a new system called
xxxxx that they will be incorporating NextGenLinks
into.

Naturally, Charles is very excited about that!

The inherent problem with linking is that it really is a lot of
hard work and it is very time consuming to do it right. Because
of this many blackhat systems evolved to fool the search engines
and get quick listings. We all know what the end result is, but
it is so hard to resist the temptation of fast results and
quick returns.

Please join us on Wednesday, January 21st at 3-4pm EST, and
learn to do your link-building the right way, and surprisingly,
the easy way.

Listen right over the internet at http://BlogTalkRadio.com/WillieCrawford/

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