I’ve been riding my programmers pretty hard the last few weeks trying to get the updates and upgrades for NextGenlinks.com finished and implemented.

The truth is, I don’t see the apps I design from a programmers point of view. Being an internet marketer and SEO guy, I see them as a user of the product, so I just hand a bunch of benefits and features over to the programmers and say “Build This :)”

Well, one of my programmers suggested I “Get Real” ~ and I’m glad he did!

He sent me a link to an online book that he rereads at least once a month to keep him on track and focused when coding and designing software.

It’s a very easy read and focused on keeping your projects simple and getting them done.

But to my surprise, it wasn’t only about software coding, it’s about the whole enchilada, from brainstorming to sketching, coding, pre-launch buzz,launching and finally tweaking the app!

I highly recommend that anyone interested in launching an online app or business give this a quick read, it’s online, free and very easy to read.

Here’s the link:

http://gettingreal.37signals.com/toc.php

Here’s an excerpt from the book:

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What is Getting Real?

Want to build a successful web app? Then it’s time to Get Real. Getting Real is a smaller, faster, better way to build software.

• Getting Real is about skipping all the stuff that represents real (charts, graphs, boxes, arrows, schematics, wireframes, etc.) and actually building the real thing.
• Getting real is less. Less mass, less software, less features, less paperwork, less of everything that’s not essential (and most of what you think is essential actually isn’t).
• Getting Real is staying small and being agile.
• Getting Real starts with the interface, the real screens that people are going to use. It begins with what the customer actually experiences and builds backwards from there. This lets you get the interface right before you get the software wrong.
• Getting Real is about iterations and lowering the cost of change. Getting Real is all about launching, tweaking, and constantly improving which makes it a perfect approach for web-based software.
• Getting Real delivers just what customers need and eliminates anything they don’t.

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I hope you enjoy it and find it useful :)

If you do, be sure to come back and tweet about it to get the word out!

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