No, there are no hidden factories with thousands of computers and people working round the clock to build deep links to your website behind link automation software.

But, there are thousands of websites with content relevant to your website niche just waiting to share links with your readers.

Why links? Links help a website earn trust from the search engines. Any new webmaster can throw content on a website and push that content onto the Internet. With a few carefully written article marketing submissions and there could be a small traffic flow to the website and some income.

But, building a web presence is about more than that. It is about providing great content to the reader - all the time. And, if that great content is not found on your website, linking to the website where that content can be found. Insert, automated link building.

Software That Builds Your Brand Name - Slowly

How long have you been working to increase the page rank of your website? One year, two years, more? The process of building a brand name that is trusted with the search engine bots is a difficult task.

There are so many websites and so much content being pushed onto the Internet, that the search engine bots have to be stingy when choosing the top 10 spots.

The most popular bots take many factors into consideration including inbound links, keyword density and outbound links. To make matters even more complicated, the push for more and more content means more and more pages that require inbound links. The process is never ending.

Automated link building works with your website content to create inbound and outbound links to improve overall page rank. The outbound links will only be connected to websites that are relevant to your niche.

That means your landscaping website will not be linked to a beauty website. Outbound and inbound links created with incorrect anchor text and irrelevant website links are more or less ignored, valuewise by search engine bots, so this tactic is not used with link building software.

In addition to the relevant inbound links, there is the exchange of sorts with other websites. You see, that inbound link is coming from somewhere and that means a website or blog is offering your anchor text space on their website. This increases the validity of their website in the SE’s eyes.

Outbound links are GOOD!

These links show the reader that you are confident in the material you are providing. If the reader needs more information, they have the resources there to click on and read more.

But, according to research, by having outgoing links on your pages and pleasing the SE’s, you’ll gain much more new traffic to your site than the percentage that will ever click on those links.

Creating a successful website with profitable traffic is about more than keeping the reader happy. It is also about keeping the search engine bots happy and they love outbound links. As a matter of fact, it is a requirement.

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Tags: automated links, backlinks, high ranking, one way links, outbound links, search engines, traffic

This entry was posted on Monday, October 12th, 2009 at 12:20 pm and is filed under Link Building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.