SEO Tips You May Be Forgetting
SEO, or search engine optimization, is not actually focused on the search engine. In all reality, these tactics focus more on the robots that scan the Internet and index the web pages and websites added to the ‘net. These robots cannot really read, but rather they scan through the words looking for two important things that you may be forgetting - keywords and links.
The Power of the Keyword Revisited
There is power in the right keywords. However, many of these major keywords are so oversaturated on the Internet that building page rank with the obvious keyword may seem like an impossible task. There are ways around those major keywords that could prove very effective for traffic building.
Take Gamil.com into consideration for a moment. Gamil.com is the main page of a website for a graphic and product design company in Raleigh, North Carolina (USA). This design company receives up to 60,000 hits a day but are relatively unknown. Where does all that traffic come from? A typing error on the part of people who are looking for Gmail!
Gamil.com offers the keyword a new and refreshing breath of air. What are the common misspelling for your keyword? Do 60,000 people misspell your niche keyword every day?
Using online tools, an Internet marketer can research the common misspellings for a given keyword. The term “search engine optimization”, for instance could be misspelled in a variety of ways including:
search engnie optimization
search engine optimizatino
search engine optimiztaion
search negine optimization
saerch engine optimization
search engine opitmization
search engine optimizatoin
Each of these misspellings provides a new results page on the search engine. The top one or two results will inevitably be held by Internet giants, but the spots for 3 through 10 are open and different with each spelling.
Creating a Link to Your Own Work
Whether your website is based on a blogging CMS or a traditional website, backlinking to previous posts or other articles is a good practice. These links are “read” by the bots and used to verify the “meaning” of the words on the page. If the bot finds links to other articles with the same keywords, it “realizes” these articles are important to your website and indexes the keyword for the website.
The backlinks need to use hyper linking with the anchor text being the common keyword. It is important to remember that these anchor texts do count toward the total number of keywords in the text, so don’t overdo it or the bot may flag your website as stuffing or spamdexing.
SEO is like a diamond. The stone, at first, looks like any other rock with characteristics that are common and indifferent from other rocks. But, once that rock is polished, there are facets that are brilliant and nearly hidden beneath the surface of the exterior. Looking into the diamond is the same as looking into the heart of SEO with every facet changing in different light and angles of approach.
Tags: anchor text, backlinks, saerch engine optimization, search engine opitmization, search engine optimizatino, search engine optimizatoin, search engine optimiztaion, search engnie optimization, search negine optimization, SEO
