Sometimes the novice webmaster needs a step by step guide to the basics of SEO. The beast known as search engine optimization may be too much for a beginner to understand in the first days and months of building and promotion. This checklist includes everything the beginner needs to know about SEO for their new website.

* Start a website built on value. The visitor wants to buy your product or service but you have to convince them why they NEED it with great product information.

* Use keywords early. The primary keyword (s) for a website should be used within the first 25 words of every article. The remaining instances need to be spread out with one in the closing paragraph.

* Use only targeted keywords. The keywords you use will be indexed by search engines. The search engines are where the majority of your traffic will originate. The reader wants to find content, products and services that embody that keyword.

* Simple website designs are the best. The reader does not want to be overcome with angst when they hit your front page. Too much movement and clutter can have the same effect as rush hour traffic. Simple is better.

* Build your website with quality depth. The more content on your website about your product or service the better. With each new page, make sure to bookmark and submit that page specific URL to search engines and directories.

* Check out your competitors. Doing a search for your keyword and checking out each of the websites ranked about you on the search engine rankings page is essential to success. These websites are doing something better than you, so find out what it is. How old is their website? How many backlinks do they have? What is their keyword density per article? These facts can all help you build your site.

* Site analytics are the key to understanding your visitor. Website analytics break down the incoming traffic stats for every website. These stats can include the keyword used to visit the website, the country of origin and whether the hit was earned from a search engine or link. The most effective marketing campaigns will be built on these results.

* Give the visitor something for saying HELLO. Once the visitor hits your home page, what reason do they have to return? Free e-books, newsletters and coupons are all a great way to keep a visitor coming back for more.

* Expertise is crucial. Anyone can rewrite content on the Internet, but an expert can give that information a formal push. The more you know about your niche, the more the content will feel like it is coming from an expert. Give the reader something new and exciting to read and they will subscribe to your feed and come back for more.

* Integrate social networking tools. Social networking is the best way to get out the word about your website. With a SHARE type tool, the visitor can click one button and share your website with everyone on their friend list. This could mean more traffic and more money in your pocket.

Building a website right the first time will reduce the amount of time spent fixing build and marketing mistakes. This checklist is very simple and by no way includes all of the things you need to do to run an effective online business. But, following these tips will get your site off to the right start every time.

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SEO, or search engine optimization, is not actually focused on the search engine. In all reality, these tactics focus more on the robots that scan the Internet and index the web pages and websites added to the ‘net. These robots cannot really read, but rather they scan through the words looking for two important things that you may be forgetting - keywords and links.

The Power of the Keyword Revisited

There is power in the right keywords. However, many of these major keywords are so oversaturated on the Internet that building page rank with the obvious keyword may seem like an impossible task. There are ways around those major keywords that could prove very effective for traffic building.

Take Gamil.com into consideration for a moment. Gamil.com is the main page of a website for a graphic and product design company in Raleigh, North Carolina (USA). This design company receives up to 60,000 hits a day but are relatively unknown. Where does all that traffic come from? A typing error on the part of people who are looking for Gmail!

Gamil.com offers the keyword a new and refreshing breath of air. What are the common misspelling for your keyword? Do 60,000 people misspell your niche keyword every day?

Using online tools, an Internet marketer can research the common misspellings for a given keyword. The term “search engine optimization”, for instance could be misspelled in a variety of ways including:

search engnie optimization
search engine optimizatino
search engine optimiztaion
search negine optimization
saerch engine optimization
search engine opitmization
search engine optimizatoin

Each of these misspellings provides a new results page on the search engine. The top one or two results will inevitably be held by Internet giants, but the spots for 3 through 10 are open and different with each spelling.

Creating a Link to Your Own Work

Whether your website is based on a blogging CMS or a traditional website, backlinking to previous posts or other articles is a good practice. These links are “read” by the bots and used to verify the “meaning” of the words on the page. If the bot finds links to other articles with the same keywords, it “realizes” these articles are important to your website and indexes the keyword for the website.

The backlinks need to use hyper linking with the anchor text being the common keyword. It is important to remember that these anchor texts do count toward the total number of keywords in the text, so don’t overdo it or the bot may flag your website as stuffing or spamdexing.

SEO is like a diamond. The stone, at first, looks like any other rock with characteristics that are common and indifferent from other rocks. But, once that rock is polished, there are facets that are brilliant and nearly hidden beneath the surface of the exterior. Looking into the diamond is the same as looking into the heart of SEO with every facet changing in different light and angles of approach.

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In the world of E-Commerce, search engine optimization (SEO) is the key to success. Without establishing an SEO friendly website, promoting with SEO marketing and using SEO tools to check your progress, there is little chance a website will be successful.

In order to understand the need for SEO, it is important to understand the Internet. The Internet is made up of millions of websites with the number of websites growing every day. The more websites out there, the more competition a website will have for those first few spots on the search engine rankings page (SERP).

The term organic traffic is used to describe the visitors who hit the main page or deep page of your website via search engine results. The higher your website appears on those results, the more traffic your website will receive. Internet users are fickle in their searching tactics. If a website is not on the Top 10, or first page, that website often gets lost in the results.

How Do I Establish a Top 10 Ranking?

The infamous question that every website owner or new Internet marketer asks is how. How do I gain footing in the SERP? The answer to that question is SEO and time. It takes time to build a website to the point where a search engine is willing to promote your URL as one of the best for the given keyword.

The time spent working on depth of content, backlinks and a brand name are the heart of SEO. The content on the website needs to be relevant and informational with no grammatical or spelling errors. Once that content is in place, the backlinks can be used to push traffic to that content.

Creating backlinks can mean writing more content or using a backlink service to push your main page and deep URLs. The brand name is something that is established over time. Once a consistent flow of visitors starts hitting the website, they will talk to others about what your site offers and that will drive your brand name.

Generating Traffic for Profit

The end of the SEO road is profit. It does not matter whether your website is out there to gain Google Adsense profit, affiliate profit or sales profit, money is the key. The more traffic pushed to your website using SEO, the more profit that website will make.

Taking a 10% conversion into consideration, a website that increases their traffic by 50% will increase their profit by 5%. That is a huge amount and over time, that number could grow even larger with a marketing plan that consistently pushes the envelope of SEO.

SEO, or search engine optimization is the starting point for all website success. Every website needs to use the proven tactics in SEO to generate more traffic and make more money. There is no other way to rule an Internet with millions of competitors and more competition with each passing day. They are using SEO, are you?

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